Neighborhood House
STCM 344: Writing for Strategic Communications final project.
Our task was to create an ad campaign for a local non-profit to raise awareness for its new location opening. Our group decided to take a slightly different approach to advertising for a non-profit. Our idea: turn it into a party.
Check out our "Come join the party" campaign pitch.
Project Type:
Non-profit ad and PR campaign
Date:
Spring 2024
Billboards
Client: The Neighborhood House
Job Title: 30-Second Spot, “Invite your friend’s friends”
Date: June 1st, 2024
Version: Final Script
Talent: Women’s Voice
SFX: Party Noises
Talent:
It’s time to raise the roof in your home away from home.
Invite your friends and family.
Invite your friends' friends,
and your family friends,
invite your neighbors
and your co-workers,
invite your neighbor’s dog,
the dog’s owner’s friend,
Even your dog’s friends
and your coworker’s mother,
and their coworker's mother’s sister once removed.
Okay. I think you get the point.
The Neighborhood House is opening a new location that offers a brand-new food market, family center, parent and early childhood, and adult education classes.
Come join the party at the Neighborhood House’s new location on Montreal and West 7th St. Saint Paul.
Radio
Client: The Neighborhood House
Job Title: 30-Second Spot, “Raise the Roof”
Date: June 1st, 2024
Version: Final Script
Talent: Women’s Voice
SFX: Construction Noise
Talent:
*Two friends yelling over construction noise*
Phil: Did you hear?
Phil’s Friend: What?
Phil: Are you going to the party at Neighborhood House’s new location?
Friend: What???!!!!!
Phil: I said!!! THE NEIGHBORHOOD HOUSE PARTY IS AT THE NEW LOCATION!
Friend: You’re taking me on vacation!!?
SFX: Construction Noises Fade
Friend: Soooooo! When’s the flight?
Phil: Flight? It's just right over on Montreal and West 7th.
Narrator: Make sure when you invite your friends to the new Neighborhood House location, they know that they are offering a brand-new food market, family center, parent and early childhood, and adult education classes. No flight necessary.
SFX: Wink Sound
