Little Trees
Advertising Portfolio
STCM 344: Writing for Strategic Communications Advertising Campaign.
Writing about a product that doesn’t exactly scream “glamorous” was quite the challenge. But honestly, I loved every minute of it. Taking on Little Trees air fresheners gave me the opportunity to tap into the emotional side of a product we all know but might not think much about.
So, here it is—my ad campaign showcasing how Little Trees air fresheners are the perfect passenger on every ride!
You’ll find a mix of long-form and short-form copy, punchy social media posts, engaging radio scripts, and even commercial scripts with storyboards.
Hop in and enjoy the journey!
PDF Link for the full campaign
Project Type:
Advertising copywriting
Date:
Spring 2023
Long Form Copy
Capture the sweet moments in life
Today’s the day– driver’s license day!
This scary yet exhilarating life milestone leads to a great sense of independence. With an open road and a lifelong journey ahead, only one thing is missing: a companion. The iconic, evergreen-shaped air freshener.
Hung from the rearview mirror. Wind blowing through the open windows. Take a deep breath. Savor the surroundings. The scent-sational surroundings.
From hitting the open road for the first time to the last leg of our adventure, Little Trees will be there through it all.
Make the sweet moments in life — like this special day — even sweeter with the new Little Trees Vanillaroma scent. There to capture the memories while you focus on the open road ahead.
Rolled-up window season
Lawnmowers become replaced by rakes. Sunhats with fleece jackets. And open sunroofs with rolled-up windows. With the colorful leaves falling on the windshield and the wind howling outside, it’s time to get cozy. Sat bundled up in the car, heater on, it’s easy to reminisce about the warm summertime air.
But it's time for something else to be replaced.
That summer-scented Little Trees. A reminder of the joyous memories of driving to the beach and soaking up the sun. Now, it’s time to make some new memories. From sitting by a campfire to clearing the snow-covered windshield for the first time.
The rolled-up window season has never felt cozier with Little Trees. Find your new fall favorite today.
Short Form Copy
Capture the sweet moment in life
Today: Driver’s License Day! Congrats, the time has finally come. Let Little Trees be there to capture the sweet moment while you focus on the road ahead.
The go-to driving companion
Whether you are an outdoorsy adventurer, a pristine perfectionist, or a summer sunset seeker, Little Trees air fresheners have a scent for everyone. Find your go-to at LittleTrees.com!
Rolled-up window season
Time to trade in Summer Linen with Cinnamon Apple. Get cozy during this rolled-up window season and make heart-warming memories with Little Trees.
Social
Caption:
Along for the ride since 1952 #LittleTrees #AlongfortheRide
Caption:
The perfect companion for all your adventures. Take the Little Trees companion quiz in our bio to find out yours! #LittleTrees #AlongfortheRide #AdventureBuddy
Radio
Client: Little Trees
Job title: 30-second spot,
Date: March 22, 2024
Version: Final Script
Talent: Female voice actor and Male voice actor as narrator
SFX: sniffing inhale (2 sec)
Talent: Ahhhhh (2 sec)
SFX: seagulls, waves crashing against the shoreline (3 sec)
Talent: this is the life
SFX: car honking (1sec)
Narrator: Don’t let the morning traffic commute disrupt your daydreaming. Transport yourself into the wonderful world of Little Trees Air Fresheners. With our new summer line, daily journeys smell like a beach getaway. Little Trees: because every journey deserves to smell fresh — even the commute to work. Go to Little Trees dot com to find your scented getaway!
Client: Little Trees
Job title: 30-second spot,
Date: March 22, 2024
Version: Final Script
Talent: Male voice actor
Talent: It’s more than an air freshener.
SFX: Beach noises (3 sec)
Talent: It’s the feeling of the last vacation you took
Talent: Or the excitement of buying your first car.
SFX: Car starting (2 sec)
Talent: Little Trees air fresheners transform your car into the oasis of your choosing. With scents like True North and Fresh Linen, the destinations are endless. Find your go-to driving companion today at little trees dot com.