The Crest – The University of St. Thomas’s student-run news organization
Creative Director
August 2024 - Current
Manage the advertising and PR group. Create and implement campaigns as a newly rebranded news organization to create brand awareness both on and off campus. Obtain and create advertisements with local businesses. Run social media accounts to thousands of followers across multiple platforms.
Celebrating Alumni Campaign
Who doesn’t love some good nostalgia?!
To promote our alumni reunion and The Crest launch party, we decided to search through the St. Thomas Archives. We found the best pictures of former news staff students and recreated them with our current staff members!
Minnesota AdFed — The Show
This campaign won the Bronze Pin at AdFedMN The Show, 2025 for the student category (social media campaign)
Our campaign at The Show!!
Morgan Hanson, The Crest social media manager and I attending The Show 2025.